Affiliate and commerce-focused advertorials written for major media outlets, balancing editorial voice with conversion goals.
(Note: publishers post articles under company pseudonym)
In-house content and digital communications work for a private country club,
including social media, member-facing app content, and website copy.
I created a full-page print advertisement for Maplewood Country Club’s sponsorship of the Maplewoodstock music festival. The goal was to position the club as a long-standing, community-focused presence while promoting membership in a way that felt natural within a local event program.
Preview of the new member app I designed that mirrors the Club's website.
• Homepage and interior page copy
• Member-facing updates and announcements
• Visual selection and placement
• Ongoing content maintenance
Monthly member newsletters created end to end, featuring upcoming events, photos, and calendar highlights to keep members informed and engaged.
